Thanks to smartphones, digital photography has
essentially become free – after the cost of the initial
phone purchase, that is. You no longer have to buy
bulbs or film or batteries to have access to an
unlimited camera roll. You can snap photos at will,
and store everything the cloud. But one thing that didn't change with the times is the cost of printing
out photos, which has remained stagnant over the
years.
Today, a company called Flag wants to change that. It proposes a way for users to get free monthly prints
of their iPhone photos, subsidized by placing
advertisements on the back of each print.
Flag founder Samuel Agboola says it's an idea that
he's had for some time, but one that before would
have faced the proverbial "chicken and egg" problem.
To get advertisers, you first need users. But to get the
free prints to the users, you need the advertisers.
Kickstarter helps to solve that problem by building up an audience that's engaged enough to pay for the
product before it launches, he says, proving to
potential advertisers that the idea resonates.
And, of course, it also allows the Flag team to raise
the funding they need to get their project off the
ground.
Flag has a beautiful mobile app in the works that
would allow consumers to access its service, but
Agboola says the app's development itself is not the
challenge – it's the infrastructure.
Check it Out on Google...
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