Monday 21 April 2014

The Wu-Tang Clan’s $5m album

     The hip-hop group has produced only one copy of their new album, and it will go to the highest bidder. Greg Kot examines music’s new trend of bizarre marketing. Sometimes it seems as if the music industry has become a parade of gimmicks, where every release is accompanied by an acrobatic marketing stunt. The Wu-Tang Clan recently dominated the internet for a few days when the hip-hop collective announced that it would release exactly one copy of its next album, The Wu – Once Upon a Time in Shaolin.
     The group aims to present the album as a one-of-a-kind work of art rather than a product that cant be easily copied and traded like so many digital soup cans. It’ll be housed in an engraved silver- and nickel box and tour art galleries where fans will be charged $20 to $50 for the privilege of listening to it. Then it will be auctioned off. RZA, Wu-Tang’s producer, says he’s already received an offer of $5 million.I think nigerian artiste will soon start to adopt this method and does that makes sense for a person to buy their album? If the person does,will the person appreciate the songs? Share your views....

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