Saturday, 1 February 2014

Yahoo Could be back on Search Game

Yahoo could be getting back into the search game. Its
long-suffering deal with Microsoft has
underperformed, making recent revelations that the company is working on building new search products
hardly surprising.

If the projects are serious — meaning they are more
than experiments or attempts at leverage for the
coming discussion it will have with Microsoft on per-
search revenue — Yahoo could be working to create a
product that will replace nearly one-third of its current
revenue.

In its calendar third quarter of last year, Yahoo earned
31 percent of its total revenue from the search deal
with Microsoft......

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